DSP Strategy
We plan and manage Amazon DSP campaigns to reach shoppers on and off Amazon — retargeting, prospecting, and full-funnel awareness — once your account has the scale to support it.
Benefits
- Access to audiences and placements outside Sponsored ads
- Full-funnel strategy connecting awareness to conversion
- Retargeting that recovers shoppers who viewed but didn't buy
What's included
- DSP readiness assessment
- Campaign strategy and audience planning
- Ongoing campaign management and optimization
- Quarterly full-funnel performance review
Our process
Audit & Discovery
We start with a deep audit of your current DSP campaign strategy and benchmark it against category leaders to find the highest-leverage opportunities.
Strategy & Roadmap
We build a prioritized roadmap aligned to your growth targets, timeline, and internal resources, agreed with your team before execution begins.
Implementation
Our specialists execute the roadmap directly inside your accounts, working as an extension of your team rather than a detached vendor.
Optimization & Reporting
We monitor performance continuously, report on the metrics that matter, and iterate the strategy as the marketplace and your catalog evolve.
Frequently asked questions
When is a brand ready for DSP?
Generally once Sponsored ads are optimized and there is enough catalog scale and budget to make programmatic spend efficient — we'll tell you honestly if it's premature.
Ready to get started?
Tell us about your business and we'll put together a scoped quote for DSP Strategy within two business days.
Related services
Ready when you are
Let's find out what's leaving revenue on the table.
Start with a Free Audit of your marketplace presence, or tell us what you need and get a custom quote within two business days.